Get the best deals on the market at Amazon

Amazon.com is America's go to website when it comes to buying online. It's influence has spread to South America, Europe and Asia as well. Started as an online store for books, Amazon's reputation and customers grew with it's inventory. A marketplace for new and second hand materials, you can literally find anything under the sun at Amazon.

When founder Jeff Bezos started this company, he could not have imagined the extent to which it would grow. Amazon has become one of the world's most prominent brand names. It's interesting how Amazon was naed after the Amazon River, which is one of the largest rivers of the world. The steady flow of customers to the Amazon website everyday proves that it this name is truly fitting!

Amazon is the number one online marketplace in the world

Amazon moved from selling books to manufacturing it's own e-book reader - the Amazon Kindle. Made by keeping the reader in mind the Kindle has impressive features that give users the 'feel' of reading a book which many of the KindIe's predecessors or competitors had left out. The Kindle also boosted Amazon's digital content sales, allowing them to offer newer models at cheaper rates, in anticipation of the profits one-books that would follow.

Today, many e-books are released solely for the Kindle, thus improving it's market share. Amazon's success is most certainly the result of a very strong user shopping experience. The Amazon shopping experience begins and in most cases, rests, on how its home page is created. Keeping in mind the tendency for most to read from left to right and from top to down. Use Royal Canin coupons and save some money on dog food.

Amazon has capitalized on the two main parts of the users screen. the left and the top. On the left you will find product categories and on the top you will find a search bar that allows you to search for whatever you want. Even though the rest of the page maybe cluttered and confusing, these two aspects make it easy for even the least internet savvy person to get what they want.

Most items bought get fast free shipping

Amazon has also worked very hard to customise it's user experience. By bringing in aspects like the "Recommended Products" or "People who bought this also bought this" on the product page Amazon does two things. One, it sells more items and two, it enriches the shoppers experience. To truly understand this, think of a department store. In the clothing, you usually find outfits with matching accessories and footwear

displayed nearby. This is the same kind of thinking that Amazon is bringing to it's website, making more and more people enjoy their shopping experience. Amazon is constantly collecting data and recording buying or even in site browsing of customers to customize each visit. It's helpful if you need some ideas as most of the suggestions are based on your past interaction with Amazon and will probably be something you like.

Unlike more recent online retailers , Amazon has always worked towards ensuring the highest quality of service at the minimum possible cost to the customer. It is the reason behind why Founder, Jeff Bezos set up operations in Washington - The retail tax was lower and so no matter where in the US his customers were, they would not have to pay high tax rates on any item. Furthermore, the lack of an actual store or warehouse for the goods makes it possible for Amazon to reduce rates. You can see this on most items on Amazon where the MRSP or manufacturers’ suggested retail price is struck through and beside it stands the lower price tha Amazon is offering the product for. This results in quite a bit of saving for those who shop regularly

Amazon is very reliable delivers quite fast

Free shipping is another customer garnering tactic that has worked well for Amazon. Most products are eligible for free shipping or can be clubbed with others of avail of free shipping. Amazon.com takes pains to ensure right from the start that the user is fully informed of the time it will take for the item to be shipped, etc.

Amazon.com is not a retailer as much as it is a broker. It is a link between you - the buyer and the brand of the item you want - the seller. Thus apart from a few items and digital downloads, Amazon doesn't have most of the items in storage. It links to the retailers to obtain the item . Sometimes the retailers may send you the items directly but in most cases, the items are sent to Amazon's 'FuIfiIment Centres’ where they are checked, labelled and then sent on to be packaged and sent out.

Much has been said about Amazon.com's stellar service. It has become the go to site not only to buy products but also to review and read reviews of products. Customer feedback is obviously very important to Amazon.com, and this is obvious from the relative ease in which people can rate the product and comments on the same.

Choose from millions of products in the store

Products that are 'fulfilled by Amazon’ usually have dependable service and can be easily exchanged or replaced. In a world that is rife with swindlers and scams, Amazon tries very hard to ensure that all the retailers it liaisons with have the credentials required to operate professionally and ethically. This is a little harder with second - hand items, butAmazon has worked hard to ensure any and all operations are above board. Amazon is constantly seeking new ways to improve and enrich user experience. It has pioneered the 'Look Inside’ feature for its books, allowing the customer to flip through a couple of pages before he or she decides to buy the book. This is just one example of the many changes and improvements Amazon has made to the online shopping experience.

With a company the size Amazon is right now, there's bound to be some 'trouble in Paradise’ so to speak. One of the most frequent complaints is that what was delivered was not the product described, or looked orfelt different. This is usually in the case of clothing and footwear. Online shopping can never truly replace picking something up from a store and people who shop using their tactile senses often find it hard to shop online. Thus , no matter how well the product is described, there is always some uncertainty. Amazon understands this and hence the convenient return policy.

Shipping is another area for complaint. If multiple items are purchased from different retailers , you can't besure about what will come when. Ideally you would like all the items in a single purchase to come at the same time. However , if you have bought five things from five different retailers, there is a very real chance that you will get an item on five different days ! It can be quite frustrating, but the benefits of using the site over time do eventually outweigh these issues.

Amazon's logo, with an arrow pointing from A to 2 pretty much sums up the variety you will find at Amazon. As much as they try to improve their user experiences, there are still going to be glitches and unhappy customers every once in a while. However, those who use Amazon need to think carefully about what they are getting out of being able to purchase what they want at the click of a mouse and have it delivered right totheir doorstep. Overall, it's a pretty good deal, and one that few would want to pass over!

 

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